We've previously spoken about the concept of sex as a form of advertising. What are your thoughts? Do you think culture should be taken into consideration when unveiling such campaigns?
photo courtesy of Korea Times
SEOUL: Raunch meets Staunch
Calvin Klein ads are known for (and recognized) by their raunchiness in the western world. However in South Korea, this recent one featuring actress Eva Mendes has been met with a collection of shock, confusion and, in extreme cases, digust.
According to a CK rep in the country, "We didn’t seek approval from the city... because it is not an advertisement but a display to convey our new products to the public." (Anyone else see the contradiction here?)
We've previously spoken about the concept of sex as a form of advertising. What are your thoughts? Do you think culture should be taken into consideration when unveiling such campaigns?
photo courtesy of Korea Times
We've previously spoken about the concept of sex as a form of advertising. What are your thoughts? Do you think culture should be taken into consideration when unveiling such campaigns?
photo courtesy of Korea Times
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